There are literally millions of blogs. How does you connect your content with interested, searching readers?
A great intermediate step in formatting content for a blog is engaging parts of the SEO (search engine optimization) process.
Try this on your next post:
- Think of a topic that you’re passionate about.
- Go to Google and type in the phrase or words that you would use to search that topic
- Read the “meta” description of the posts on the first page
Meta description of CRU Blogging
- Compose the post using a similar structure of keywords from the meta descriptions
- Be sure to “ping” the various search engines. Click here to read more about what this means.
- Publish!
Why?
- Like it or not, keywords are a big part of being found online, especially since Google cannot read the mind of a searcher and link their search with your content (yet).
- Just like public speaking has rules, blogging has rules that if followed make you (your posts) more effective.
- By integrating keywords into the publishing process, you think more like your readers, which usually results in content that is more encouraging/inspiring/challenging.
