I just met Nick Iyengar (thks @jeffwidman) and he was generous enough to explain Google Analytics to me.
He recently blogged about how to use the results that analytics shows for your organic keywords to sharpen the content production process.
Here are some great quotes from the post. You should definitely take some time to read the whole thing on his blog.
“Search behavior is evolving over time, so even if you have great keyword coverage, people are constantly searching on new terms you’re not covering with ads.”
“In other words, use your organic keyword data to identify new keywords to add to SEM campaigns.”
This is how it can affect your blog:
- Most blogs start out with content that is specific to a small audience, but over time more people begin to find your blog through search engines.
- Over time patterns emerge in relation to that organic traffic; you may knowingly or unknowingly draw readers from many contexts because of a particular mix of words used in your blog.
- For example: I wrote a post that included the words “listening, hearing, and jimi hendrix.” It turns out that phrase is searched often and drives a handful of pageviews on my site weekly.
- If you invest some time exploring your organic keywords you can learn to write content around words that are searched more frequently resulting in not only more pageviews but also views that are more targeted.
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curious how many of you who read this blog use google analytics?