Make That Next Email Into A Blog Post

I’m all about keeping my inbox at zero these days. Here’s the post I read that inspired me.

Since creating content can be the biggest challenge for entry level and mid-range bloggers, I wanted to encourage you to use emails that you either send or are sent to you as fodder for blog posts.

Here are some practical ways to turn an email into a blog post:

If it was an insightful email:

• Quote part of the email and explain what made it so insightful.

• If the email caused you to take a significant action step or think about something differently, blog about that.

• Extract the principle or spirit of the email and blog about that.

• Sometimes I receive emails from leaders who write with a powerful tone. I like to step back and evaluate my writing in light of theirs, looking for ways I can improve my tone.

If it was an annoying/unnecessary/common email:

• Don’t quote it!

• What was it about the email that made it annoying? Did it tap into any of your core values or strengths? Don’t write about the annoying part. DO write about the core value/strength stuff.

• Is it a metaphor for something wrong on a greater scale? What could you write that in some small way might lead people in a more redemptive pattern?

• Google the problem that the email caused/suggested. Write a post offering tactical solutions based on the links that Google provided. Now you’re actually contributing to the solution in a meaningful and practical way.

What are your tips for turning emails into blog posts?

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