I had the opportunity to interact with many CCC staff doing some serious work online for Jesus this past week at MinistryNet in Antalya, Turkey.
One of my most encouraging appointments came when I sat down with Karen & Doris (follow them on Twitter), who head up CCC Canada’s (Power to Change) online efforts.
The reasons?
- They have been dedicated to building a super-site which involves painstakingly migrating websites from outside to under their main domain.–Read this blog post on migrating your site from one domain to another if your curious.
- They are committed to CONTENT first, and building a digital library of posts and pages that are OPTIMIZED FOR SEARCH ENGINES!!!!!!!
In 2009 there are 293,000,000 searches PER DAY on Google ALONE!!!!!! It encouraged me so much to hear that Karen & Doris are taking this seriously and building their site to be EASILY FOUND by online seekers.
Click here to take a look at their site. You can see that the design is not outlandish or overdone. It can be easy when evaluating the quality of a website to look solely at design. However what they have going on behind the scenes is AMAZING! By migrating more and more pages underneath their domain, they are increasing the rank of that site in relation to search engines, and significantly increasing all the sites underneath the domain’s chances of being found.
Here are 3 takeaways for you as you pursue blogging:
- Grow in your understanding of what keywords drive traffic to your site, and write more posts that include those specific keywords and phrases–Read this short blog post from Hubspot on Keyword Tips.
- Improve your content BEFORE your design–yes some of you graphic design peeps may be grinding your teeth, but search engines for the most part are blind to design.
- Before you start ANOTHER website, consider starting that site underneath a current domain you have. You can always use Domain Masking if you really have a special domain name in mind.
{ 4 comments… read them below or add one }
Those gals are pretty smart!!! Glad to see what power to change is doing as well!
Thanks for your kind words! Meeting with you was so encouraging!
Thanks for the great review. Very encouraging. While we have been heavily involved in the planning Sheldon Kotyk and his team really made it all come together! They are awesome!!
seriously way to go in this! if off-site optimization could become more prevalent in ccc i think we would really explode in terms of our online presence.