Often times people jump into blogging with passion but fail to translate and focus that passion into content that other people want to read. I always click on other posts that offer tips on how to refine the focus of a blog.
An easy way to do this is to use Google Keywords to discover the phrases other people search for. This is helpful because:
1. It causes you to think about phrases that others would use to describe your blog–a great exercise in refining your focus!
2. It provides insight into whether those phrases are actually being searched for in Google. The reason no one may be reading your blog is because your content is too vague.
Here’s a short screencast I made on how to start using the tool. I hope you find it helpful!
