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Using a Ministry Blog to Get Found

by Brian Barela on October 8, 2009

Post image for Using a Ministry Blog to Get Found

Regardless of length every blog post is an individual web page within your domain.

If you examine ministry websites from the 1.0 era, they average 1-3 TOTAL pages, and those pages took a tremendous amount of time to create.

Although you may lose some of the design aesthetics in switching from your current site to a blog format, you will GAIN a tremendous opportunity to be found online via search engines.

The more you post, the more pages you create, the more chances people have to discover your content.

The more you post, the more words you associate with your site, which gives the search engines and those searching for you a better idea of who you are.

Wouldn’t it be amazing if every person you met knew the best things about you? You have the opportunity to do that for your ministry by publishing lots of content on your site through blog posts.

Some easy blog posts that you have already written but have yet to publish:

  • Parts of your prayer letters
  • Talks you have given (provided you saved a digital copy of your outline)
  • Emails you have received from supporters, students, etc.
  • Facebook notes that have been published by you or people associated with your ministry.

Copy and paste and be found!

photo courtesy of stephenjohnbryde
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{ 2 comments… read them below or add one }

Russ October 8, 2009 at 8:28 pm

Good ideas on helping people get started with content they’ve already created.

Your post seems to assume that being found is a good thing. Perhaps you could create another post on motivating why being ‘found’ is a good thing.

Reply

Brian Barela October 12, 2009 at 11:24 am

thanks russ. will be sure to make that my next post.

Reply

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