RSS (most commonly translated as “Really Simple Syndication” but sometimes “Rich Site Summary”) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.–Wikipedia
When someone mentions ‘your feed’ or ‘my feed’ this is what they are talking about. By making your feed easily accessible you enlarge the range of options by which people can consume your content.
I read some blogs only on my computer, I read MOST blogs on my iPhone using Byline, an RSS reader that syncs with Google Reader. That way I can highlight posts I like and easily revisit them when I’m using Gmail, or writing blog posts.
If you’re new to blogging here are some first steps to take:
- Sign up for a Feedburner account; it provides for easily distribution and tracking of your subscribers (those who are receiving your feed)
- Promote your Feed on your blog: most commonly this is in the form of a widget, but you can promote your feed by adding a link at the end of every post (Jayson can provide the technical details on this)
- Write a post asking people to subscribe to your feed. It may capture some readers who visit infrequently.

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